In 88 percent of small businesses, the owner serves as the primary marketer. However, search engine optimization help is always available. It should be noted that SEO is rated as the most effective lead generation tactic, as 34 percent of marketers actually refer to SEO as being “very effective.”

Twenty one percent of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with a scant 11 percent of those who do SEO work in house. Internet marketing for small businesses is especially important because as the internet is such a powerful marketing hub, all businesses can promote themselves via websites and search engines, so the playing field is leveled a bit.

Forty one percent of marketers say that SEO makes the biggest impact in terms of generating leads. Advertising in the yellow pages works, as does local search advertising, but by and large search engine optimization help is the best way to get the most out of the internet and increase the web traffic of your company’s website.

You can use either a local SEO service or have your SEO outsourced to another company. In any case, the work done will improve your company’s appearance on search engine rankings, improve your web traffic, and even improve your web design. Overall, the object of SEO is to create and optimize content to make it look like you the company are doing the marketing, when in fact they are doing it all behind the scenes.