Did you know that when people use search engines, 80% of them ignore paid ads, instead focusing on the organic links provided in Google search results? If your company is trying to target consumers on the web, then you need to invest in more than just PPC and email campaigns.

Billions of searches go through Google and other search engines every week, and many of those searches are looking for the products or services sold by businesses like yours. If you don’t rank high enough in search, however, you’ll never connect to those audiences. The solution here is SEO programs, or Search Engine Optimization. Here are three things you need to know about this rising online industry.

1. What is SEO, Exactly?

SEO, also known as white label seo, has several faces. SEO focuses on content creation both on and off of websites that is keyed toward appealing to the Google algorithm. On site content incorporates important keywords into articles and blogs consumers actually want to read, increasing the site’s perceived relevancy to Google. Why bother with off site content? Part of what Google does is evaluate your website’s importance based on how many people are talking about it. When quality content posted elsewhere online incorporates links to your website, Google takes that to be a “thumbs up” for your services.

2. Why Does Anyone Need to Pay for SEO Outsourcing?

It’s a valid question considering many sites will give out SEO tips for free. By all means, see what you can do on your own. However, SEO experts spend time examining the latest changes to search engine algorithms, and designing programs and websites specifically built for the best SEO content creation and posting. To get the type of results outsource Seo companies experience requires thousands of dollars of investment, something most companies simply lack the budget for. Most businesses want to get the best results possible, since it’s the top entries that get the most clicks. almost 20% of organic clicks, in fact, go to the first entry of a Google search.

3. How Would I be Able to Tell That SEO Programs are Actually Working?

Did you know that almost 60% of businesses report having made a customer through their blog, and their blogs are often produced by SEO companies? It is not difficult to evaluate how well an SEO campaign is working. Why? Because quality SEO companies will provide you with online dashboards you can use to measure progress and exactly how many views are coming from where, helping you to determine ROI. You might even see improvements to Your PPC or other ad campaigns, since studies show that 50% of online users are more likely to click on a result in search if the brand name comes up multiple times.

Have you invested in SEO programs? What was your experience like?