Interactive web design is the key component to fostering a strong online presence for your business.

There are plenty of firms which will offer low cost web design for small businesses on a budget. Budget web design may be the best route for you to take if you want to begin making a dent in the online markets of eCommerce and mCommerce.

eCommerce counts for around 7 percent of total sales, globally. With the rise of mCommerce (mobile commerce), that number is only expected to increase in the coming years. Most consumers report that they prefer to shop on their mobile devices, such as tablets and smart phones, over their laptops or PCs.

This is why integrating mobile, easy web design is integral to generating revenue in the 21st century. What I mean by “easy” is easy to use, or user friendly. One complaint that the majority of mobile internet users have with mobile sites is that they are too often difficult to navigate, or not formatted intuitively. If your site is not easily accessible to the masses, people will not use it.

Coupled with search engine optimization (SEO) marketing, quality web design can be a powerhouse for making sales. SEO firms generate content that is linked to your (already well designed) website, in order to improve your search engine ranking. The closer to the number one organic link on Google your site is, the more likely a search engine user is to click on it.

If you are the number one link on Google, however, and users see that your web design is poor, unorganized, or hard to figure out, they will quickly click the “back” button and move on to the next link. Strong web design is the indicator of a strong business, in the eyes of the customer.

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